Shopping Mall Business Joanna 陈 演 What is a shopping mall?

Shopping Mall Business

• Joanna 陈 演

What is a shopping mall?

• The planning, developing and operation control by the professional teams under the same group.

• The landlord owns the whole properties, will not sell part of the mall to other holders.

• The tenants mix depends on the request of the customers and makes customers enjoy the one-stop shopping environment.

• Plenty car parking

• Potential to build the new commercial area.

Shopping mall in China

• Around 2000 shopping malls until year 2009 in China Mainland

• Comparing with USA, only 510 shopping malls until year 2002, then slow down.

Success for shopping mall

• Right Location

• Always Design as a landmark

• Suitable tenants mix for the market

• Sustainable operation

Hang Lung Properties

• Developer

• Retailer

• Residential—Office—Shopping mall—Mix used complex

Success of Hang Lung properties

• High return of investment

• The quality of income is excellent

• The market is humongous in China

• Business model is very defendable

• The concept of strategy is simple

• Avoid competition, enter the market earlier