Shovak O. I. Fundamentals of the Theory of Speech Communication

FACTORS:	EXPRESSER	DRIVER	RELATER
ANALYTICAL
How to Recognize:	They get excited.	They like their own way; decisive & strong viewpoints.	They like positive attention, to be helpful & to be regarded warmly.	They seek a lot of data, ask many questions, behave methodically.
Tends to Ask:	Who? (the personal dominant question)	What (the results oriented question.)	Why? (the personal non-goal question.)	How? (the technical analytical question.)
What They Dislike:	Boring explanations with too many facts.	Someone wasting their time.	Rejection, treated impersonally, unfeeling attitudes.	making an error, being unprepared, spontaneity.
Reacts to Pressure and Tension By	"Selling'' their ideas or argumentative.	Taking charge taking more control.	Becoming silent, withdraws, introspective.	Seeking more data & information.
Best way to Deal With:	Get excited with them. Show emotion.	Let them be in charge.	Be supportive; show you care.	Provide lots of data & information.
Likes To Be Measured By:	Applause, feedback, recognition.	Results, Goal- oriented.	Friends, close relationships.	Activity & busyness that leads to results.
Must Be Allowed To:	Get ahead quickly. Likes challenges.	Get into a competitive situation.	Relax, feel, care, know you care.	make decisions at own pace, not pressured.
Will Improve With:	Recognition & some structure with which to reach the qoal.	A position that requires cooperation with others.	A structure of goals & methods for achieving each goal.	Interpersonal and communication skills.
Likes to Save:	Effort they rely heavily on hunches, intuition, feelings.	Time. They like to be efficient, get things done now.	Relationships. Friendship means a lot to them.	Face. They hate to make an error, be wrong or get caught without enough info.
For Best Results:	Inspire them to bigger & better accomplish ments.	Allow them freedom to do things their own way.	Care & provide detail, specific plans&activities to be accomplished.	Structure a framework or "track" to follow.

2. 
   The system of Junctional styles
   

Functional style is a system of interrelated language means serving a definite aim in communication. It is the coordination of the language means and stylistic devices which shapes the distinctive features of each style and not the language means or stylistic devices themselves. Each style, however, can be recoquized by one or more leading features which are especially conspicuous. For instance, the use of special terminology is a lexical characteristics of the style of scientific prose, and one by which it can easily be recognized. A style of language can be fined as a system of coordinated, interrelated and inter-coordinated language means intended to full-fill a specific function of communication and aiming at a defined effect. Style of language is a historical category.
The English literary system has evolved a number of styles easily distinguishable one from another. They are not homogeneous and fall into several variants of having some central point of resemblance or better to say. All integrated by the invariant - i.e. the abstract ideal system.
They are:

1. 
   Official(documents and papers);
   
2. 
   Scientific (brochures, articles, other scientific publications);
   
3. 
   Publicistic (essay, public speech);
   
4. 
   Newspaper style (mass media);
   
5.