Speaking to Persuade

Building a multilevel parking garage on campus would provide more student parking, but the cost would require a sharp increase in tuition.

Problem-Solution Order

• In the first main point you demonstrate the need for a new policy by showing the extent and seriousness of the problem.
• In the second main point you explain your plan for solving the problem and show its practicality:

Comparative Advantages Order

• When your audience already agrees that a problem exists, you can devote your speech to comparing the advantages and disadvantages of competing solutions.
• Specific Purpose: To persuade my audience that automakers should put greater emphasis on developing hydrogen fuel-cell cars than gas-electric cars.
• Central Idea: Unlike gas-electric cars, hydrogen cars run entirely without gasoline and do not emit air-polluting exhaust.
• Main Points: I. Unlike hybrid cars, hydrogen cars run entirely without gasoline.
• II. Unlike hybrid cars, hydrogen cars do not emit any air- polluting exhaust.