Specific directions of marketing research in the activities of non-profit enterprises
Table-1 Results of students enrolled in higher education institutions in 2022
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- Table-2 Results of students who received the IELTS certificate in 2021
- Table-3 Results of students who received the IELTS certificate in 2022
- SWOT analysis of the English language training center “Havas education” Strengths
- Opportunities
- PEST-analysis of the English language training center “Havas education” Political factors
- Technological factors • Popularization of technologies enabling distance learning • Distribution of digital information system Table-4
- Table-5 The results of students who received the CEFR certificate in 2022
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Table-1
Results of students enrolled in higher education institutions in 2022.
Table-2 Results of students who received the IELTS certificate in 2021
Table-3 Results of students who received the IELTS certificate in 2022
Based on the results of the above analysis, we conducted a SWOT and PEST analysis of the English language training center “Havas Education”. SWOT analysis of the English language training center “Havas education” Strengths • Most of the nearby residents use its services. • Taught from 0 to IELTS level in 8 months. • Reasonably priced courses, discounts available • Won the trust of customers during the period of the beginning of its activity • Each visiting client is asked about his/her goal of learning English, and a group is assigned based on level and time. • Once a week, at the end of the week, students are tested to determine their level of knowledge. Weakness • Many people still don’t know its name and brand name. • Does not require large advertising costs • Marketing system is not well established Only one (external) advertising banner is used. He has his own group on social networks, but does not advertise on them. Opportunities • It is possible to organize additional courses in mathematics, Russian and Arabic languages • Branches serve residents in the city center and beyond. Threats • All classes are currently in use, but space may not be available later. • If it does not form its own brand, it will not be able to enter a competitive market. Although it has been around for 3 years, many still know the name of its founder, and not the “Havas education” brand. PEST-analysis of the English language training center “Havas education” Political factors • Permission to open private universities and schools • Opening schools in a particular subject 2. Economic factors • Changes in household income • Changes in taxes and inflation 3. Social factors • Standards of living • Worldview of people Technological factors • Popularization of technologies enabling distance learning • Distribution of digital information system Table-4 The results of students who received the CEFR certificate in 2021
Table-5 The results of students who received the CEFR certificate in 2022
Conclusion: In conclusion, we can say that the market research conducted in the activities of the English language training center "Havas Education" shows that the training center occupies a special, unique place among the courses in the city of Bukhara. courses for certificates in English. It is believed that in the Bukhara region he has special applicants and customers. Based on these findings and research, we would like to make the following proposals for the development of the English language training center "Havas Education": 1. Research in the process of obtaining a certificate in English showed that students generally scored lower than "listening" and "writing". Therefore, we consider it expedient to attract experienced and knowledgeable specialists in this area to the training center. 2. Any enterprise (organization, firm) is a complex and rather self-organizing mechanism (internal environment), functioning in its external environment. Although the enterprise independently determines its structure, policy, scope of activity, makes decisions, but it largely depends on its external environment. For this reason, it is advisable for us to ensure a balance between the internal and external environment of the educational center. That is, it is important to observe truth, justice and subordination in relations between professionals and students. This will help develop sundress marketing in the training center. REFERENCES: https://asana.com/ru/resources/pest-analysis https://bbamantra.com/etop-environmental-threat-and-opportunity-profile/ https://studynotesexpert.com/quest-analysis-its-complete-process/ https://www.investopedia.com/terms/s/swot.asp Пирназарович А. Ҳ., Ашурова М. Х. Ишчи кучи сифати ва рақобатбардошлигини ошириш йўллари //Экономика и финансы (Узбекистан). – 2014. – №. 9. – С. 18-27. Пирназарович А. Ҳ., Ашурова М. Х. Меҳнат ресурслари ва улардан унумли фойдаланиш йўллари //Экономика и финансы (Узбекистан). – 2015. – №. 11. – С. 52-57. Khakimova S. D., Fattakhova A. R. Factors and conditions for development of domestic tourism //Journal of Economic and Economic Education Research. – 2016. – Т. 17. – №. 1. – С. 53-58. Хайитов Ш. Н. Развитие инновационных процессов и их влияние на качество рабочей силы //Научный результат. Экономические исследования. – 2020. – Т. 6. – №. 2. – С. 13-18. Хайитов Ш. Н. РОЛЬ И ЗНАЧЕНИЕ ПРЕДПРИНИМАТЕЛЬСКОЙ АКТИВНОСТИ В ИННОВАЦИОННО-ОРИЕНТИРОВАННОЙ ЭКОНОМИКЕ //Современные проблемы социально-экономических систем в условиях глобализации. – 2021. – С. 416-419. Хайитов Ш. Н. СЕМЕЙНОЕ ПРЕДПРИНИМАТЕЛЬСТВО КАК ПРИОРИТЕТНОЕ НАПРАВЛЕНИЕ РАЗВИТИЯ САМОСТОЯТЕЛЬНОЙ ЗАНЯТОСТИ //ББК 65.0501 С 56. – 2019. – С. 272. Khidirova G. The methods of identify impact of leading idustry on social-economical development //International Finance and Accounting. – 2018. – Т. 2018. – №. 4. – С. 15. Khidirova G. The world experiance of providing economical development in the region //International Finance and Accounting. – 2018. – Т. 2018. – №. 5. – С. 11. Reports on the activities of the "Havas Education" educational center. 1 https://asana.com/ru/resources/pest-analysis 2 https://bbamantra.com/etop-environmental-threat-and-opportunity-profile/ 3 https://studynotesexpert.com/quest-analysis-its-complete-process/ 4 https://www.investopedia.com/terms/s/swot.asp 5 https://www.investopedia.com/terms/s/swot.asp Download 44.12 Kb. Do'stlaringiz bilan baham: 
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