Statistical, Ecosystems and Competitiveness Analysis of the Media and Content Industries
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In business modelling literature, the value chain concept is increasingly
seen as inadequate to
describe the complex, interdependent and dynamic relationships between actors in value
creation and exchange (Allee & Schwabe, 2011). Instead, the value web or value network
concept has become a more suitable model to explain relationships between market players.
In Figure 18 a value web for the news sector is presented. It expresses
that the creation of
value is not a straightforward, linear process from production to consumption, but that there
are
many players involved, which can have different (sometimes combined) roles in different
phases or aspects of value creation, and which can engage in a number of relationships,
involving different cost- and revenue streams. Compared to the traditional
value chain this
model better shows how journalist can now access more and different sources, how news is
published on more different platforms, with more options for
advertisers to spend their
advertising budgets. The model also visualizes how users have gained different roles in the
value chain, from being mere consumers to also producing, disseminating and responding to
news.
Figure 18: News value web
Source: based on OECD, 2010.
Online
news actors
Print
Computer
Mobile
phone
E-reader/
tablet
Advertisers
Journalists
Readers/citizens
Broadcaste
Internet portals
Blogs &
social
networks
Search
Aggregation services
News
Online
User-created
news websites
Other intermediaires
Direct sources
News user
(Evaluates, judges, provides
feedback, makes content en consumes)
Platform
Readers
