6 CHAPTER. MARKETING STRATEGY ADAPTATION TO THE
SITUATION
6.1 Adapting a firm’s strategy to (situations) …………….…………………….. 70
6.2 Competitive strategy in new industries. Competitive
strategy in mature
industries. …………….…………………….…………….…………………….... 71
6.3 Strategy for enterprises in depression or recession. Competitive
strategy in
subsectors…………….…………………….…………….………………………..73
6.4 Competition strategy in international markets . …………….………………74
6.5 Strategy of Marginal Firms. Recommendations
for Developing a Successful
Business Strategy …………….…………………….…………….……………….74
Keywords………………………………………………………..…………….… 78
Control Questions……………………………………………………………… 78
7 CHAPTER. CORPORATE DIVERSIFICATION STRATEGIES
7.1 Corporate Growth and Development…………….…………………….………79
7.2 Strategies for penetrating new industries…………….………………………..87
7.3 Opportunities for diversification of related and unrelated industries………….88
7.4 Reduction and liquidation strategy. Restructuring strategy. …………….……90
7.5 Strategies for Transnational Diversification…………….…………………….92
Keywords ……………………………………………………………………….. 93
Control Questions…………………………………………………………….… 93
8 CHAPTER STRATEGIC ANALYSIS OF DIVERSIFIED COMPANIES
8.1 Methods for Matrix Valuation of Portfolio of Diversified Companies………94
8.2 Strengths and weaknesses of the growth-share matrix…………….…………97
8.3 Directions for assessing the attractiveness of the industry…………………..105
Keywords ……………………………………………………………………….106
Control Questions…………………………………………………………..…. 108
Glossary ………………………………………………………………………... 108
Tests ……………………………………………………………………………. 113
List of references ..................………………………………………………….. 140
