Master’s Thesis
45
Figure 3: Number of successfully funded projects and
amount of funding raised on
Kickstarter by category
17
In addition
to the number of projects, the amount raised also varies significantly ac-
cording to category. As shown in Figure 3, the amount of capital raised
by each cate-
gory differs greatly. Categories such as
Technology,
Design and
Games all raised over
85 million US dollars in 2014. On the contrary,
Journalism,
Dance and
Crafts raised
less than 3 million US dollars each.
From this it is clear that some categories raise a substantial amount of capital, even
though the number of successful projects is smaller than in other categories. For ex-
ample,
Technology as a category raised 125 million US dollars in 2014, but had only
1124 successful initiatives. This would imply that the average project in
a category
such as
Technology has a relatively high funding target.
Music projects on the other
hand raised a total of 34,1
million US dollars, but comprised of 4009 successful initia-
tives. This would entail that projects in
categories like Music do not have a high fund-
ing target.
17
https://www.kickstarter.com/year/2014/data?ref=yir2014
0
20
40
60
80
100
120
140
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Million USD
Number of projects
Number of Successful Projects and Amount
Pledged
Number of
successful
projects
Million US
dollars
pledged
