Summary What is Augmented Reality, and what can it do for my brand? The Always-On ar approach Poke House Burger King Burberry Gucci Andrea Crespi Artrust Amazon Netflix and Snapchat Mielizia VisionOttica 1

digital version of the statue in their surroundings and watch as it comes to 
life and walks towards them, leaving a trail of motion sequence statues behind 
it, while being able to capture a screenshot of the animated statue, enabling 
them to share their unique experience.

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10
Top 10 Augmented Reality Cases in Marketing
Gucci
Virtual Try-On for CRO
6.0
AR can let users explore various products, items, and services while saving 
time, improving sales rates, gaining their trust, and sharing AR experiences 
that allow them to see products in their real-life context.
All of this while reducing the risk of returns and giving customers a more 
engaging experience, leading to better ROI and CTR - indeed, this was the 
goal of Gucci when the brand added an AR feature to its app to let users try on’ 
sneakers.
The technology can theoretically reduce returns and boost customer 
satisfaction by giving customers a visual representation of how a product will 
look in real life. 
Recently, Gucci has also released a pair of virtual sneakers designed only to 
be worn and shared online. The ‘digital-only’ trainers, created in collaboration 
with AR fashion platform Wanna, can be bought via the Gucci app for $17.99, 
making it an accessible way for consumers to get their hands on the luxury 
brand while boosting brand awareness and the buzz about the brand.
Through these marketing campaigns, Gucci reached consumers on a social 
media platform where the primary users are Gen Z. These are younger fans of 
the brand that do not necessarily have much income to afford luxury products 
yet, but whose brand loyalty still plays a huge role in the long run. 
With a dedicated and convenient “Shop Now” button located in the lens,