Summary What is Augmented Reality, and what can it do for my brand? The Always-On ar approach Poke House Burger King Burberry Gucci Andrea Crespi Artrust Amazon Netflix and Snapchat Mielizia VisionOttica 1

Artrust
Interactive Print for Storytelling
8.0
The art field can use the WebAR O2O approach to bring works to life and enrich 
the visitors’ experience while in a museum, art gallery, or art installation; with 
WebAR, it is possible to tell background stories about the artist, showcase 
comparisons, or even offer NFTs and Metaverse experiences within the 
artwork.
Artrust created engaging, innovative WebAR experiences that bring artworks 
to life on the occasion of the Maroggia Triennial Exhibition, an art exhibition 
project dedicated to Street Art. 
In such a context, Artrust offered visitors and potential buyers the opportunity 
to see and animate artworks with WebAR on their smartphones simply by 
scanning the catalog or the works during the exhibition.
This allowed artists and curators to showcase works in a new and engaging 
way and enable visitors to live an immersive experience before, during, and 
after the event.
See the full video here:
GO TO THE FULL VIDEO

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Top 10 Augmented Reality Cases in Marketing
Amazon
Virtual Try-On for CRO
9.0
Amazon also jumped on the AR bandwagon, launching a new feature called 
Virtual Try-On for Shoes that will allow customers to visualize how a pair 
of shoes will look on themselves from multiple angles, simply using their 
smartphone’s camera.
The feature can help brands showcase their products better while informing 
customers’ purchasing decisions and collecting valuable data and insights 
about their habits and preferences.
The new AR try-on feature for shoes will launch in the U.S. and Canada in the 
Amazon shopping app on iOS - featuring traditional AR and not WebAR. To use 
the feature, customers need to tap on the new “Virtual Try-On” button below 
the product image to virtually try the shoes of their choice, among brands like 
New Balance, Adidas, Reebok, Puma, Saucony, Lacoste, Asics, and Superga. 
Customers simply need to point their camera at their feet to try on the shoes,