Summary What is Augmented Reality, and what can it do for my brand? The Always-On ar approach Poke House Burger King Burberry Gucci Andrea Crespi Artrust Amazon Netflix and Snapchat Mielizia VisionOttica 1

Snapchatters had a great time experimenting with the AR try-on and 
seamlessly purchasing the products.
Virtual Try-On for CRO

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11
Top 10 Augmented Reality Cases in Marketing
Andrea Crespi
Interactive Print for Brand Awareness
7.0
On the occasion of the ARCHIVIFUTURI Festival, artist Andrea Crespi created 
the installation ARchivi, exhibited at the MA*GA Museum of Contemporary 
Art in Gallarate. Installation in which he explores the potential of Augmented 
Reality to revisit the concept of traditional art practice eliminating everything 
superfluous without taking away strength from its deeper meaning.
A wooden easel supports a display on which visitors can experience the new 
digital art vanguards, the NFTs. The QR code becomes a symbol of the present 
time, while Augmented Reality gives new creative stimuli, considering the 
QR code is a symbol of how users interact with the outside world through 
smartphones.
By framing the QR-code, visitors will be able to discover the digital AR work 
contained within, a work that will be updated every month for a total of four 
pieces celebrating four great artists of our time. 
The work, thanks also to AR technology, achieved a high engagement rate, with 
an average duration of more than 1 minute, making AR a real extension of the 
artistic experience, transforming observers into an activator of the artwork. 
By framing the installation, they can, in fact, place the work in AR and then 
explore it in all its facets.
Virtual Try-On for CRO
See the full video here:
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12
Top 10 Augmented Reality Cases in Marketing