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UNIT 3 Information age
___
I n q u i r y q u e s t i o n :
W hat are pros and cons o f d igital te ch n o lo gy?
I n q u i r y t h e m e :
To understand positive and negative sides o f digital 
te c h n o lo g y _______________________________________
In t h i s u n i t y o u w i l l
s listen a bout th e historical fa cts of im p o rta n ce of 
mass m edia 
s read a b o u t advanced te ch n o lo g ica l apps 
s discuss positive and negative sides o f digital 
te c h n o lo g y
s cre ate yo u r own g rou p presentation
A c a d e m i c s k i l l s :
s listening to understand em otions 
s giving exam ples 
s giving sources o f inform ation 
s expressing opinions 
s understa n d in g quotes___________
C r i t i c a l t h i n k i n g : ______________
s activating p rio r know ledge 
s th in kin g a b o u t pros and cons
r i i l
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m m 4
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LESSON 1 Digital media
1 a W o rk in p a irs . R ead a n d th in k .
W h a t d o e s th is p h ra s e m ean?
1 b W o rk in p a irs . R ead and c h e c k y o u r a n s w e r.
Those who have information 
have the world.
Those who have inform ation have the world. For a long tim e, these words 
had the meaning: if you are inform ed, you can take active actions. One 
of the authors of the phrase is Francis Bacon, who said, “ Knowledge is 
pow er” . But these days, in the period of active developm ent of inform ation 
technologies, these words have a new meaning: we are not passive; we 
play an active role in the developm ent of the new age. We can see the 
first steps of the new age in the developm ent of inform ation technologies 
in all parts of human life.
2 a W o rk in p a irs . W rite d o w n th e n e w w o rd s . L is te n and re p e a t.
battle, power, honest, econom y
2 b W o rk in p a irs . L o o k a t th e p ic tu re s and 
m th in k w h a t th e te x t w ill be a b o u t.
W o rk in p a irs . L is te n a n d a n s w e r 
th e q u e s tio n s .
1) How did pigeons help the Rothschild brothers?
2) Why did many businessmen sell their 
papers after the Battle of Waterloo?
3) Who bought all the papers?
4) Do you think that the Rothschild 
brothers were honest people?
3 a W o rk in p a irs . T h in k and s a y w h a t 
y o u k n o w a b o u t d ig ita l m e d ia .
3 b L is te n a n d re p e a t th e n e w w o rd s .
digital media, device, software, image, tablet, audio
4 a W o rk in p a irs . Read and c h e c k y o u r id e a s . P ut 
th e w o rd s to c o m p le te th e s e n te n c e s in th e te x t.
economy, digital, electronic, 
history, changes, smartphones, 
media, devices
The world we live in today is full of (1) ... media things.
Digital media has been used since the early 1950s. It is used on digital e le c­
tronic (2) ... . Examples of digital media are: software, digital images, digital 
video, video games, web pages and websites, digital audio, such as 
MP3 and (3) ... books. With the Internet and personal com puters, digital 
media has made big (4) ... in publishing, journalism , people’s lives, 
entertainm ent, econom y and education. We som etim es do not know that 
digital media things are used in health system, (5) ... and education. 
Since the first digital com puters and (
6
) ... appeared, the digital media has 
been used by billions of people. Digital devices are successful because 
they are easy to use. A sm artphone or tablet is used fo r hundreds of daily 
needs. Together with the World Wide Web and the Internet, digital (7) ... 
has changed the 
2 1
st century to an inform ation-based econom y and has 
created new human (
8
) ..., which is known as the Inform ation Age.
L is te n and c h e c k .

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