Understanding Users
Generally speaking, the average adult can read approximately 250 words
per minute. This speed means that it is unlikely that each letter is scanned
and decoded in series. Indeed, according to Dix (1998:22)
we can recognise
certain familiar words by their shape just as quickly as we can recognise a
single letter. One interesting effect of this is that it is very easy to destroy
the visual clues which make whole words recognisable by shape. So for in-
stance, if
we were to capitalise a word, we undo the familiarity of the
word’s shape and consequently the word will have to be scanned and proc-
essed as a string of letters rather than as a single meaningful unit (
ibid.
).
Take for example the word “intermediate”. Written
like this we can rec-
ognise it almost instantly. But if we write it in uppercase like this
INTERMEDIATE, it is not so immediately recognisable.
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