The 50th Law (with 50 Cent)

Instill a collective sense of purpose.
That social force that compels
people to want to belong and to fit in you want to capture and channel
for a higher purpose. You accomplish this by establishing an ideal—
your group has a definite purpose, a positive mission that unites its
members. This could be creating a product that is superior and unique,
that makes life easier or brings pleasure; or improving conditions for
those in need; or solving some seemingly intractable problem. This is
the ultimate reality of the group, why it was formed in the first place.
This purpose is not vague or implied but clearly stated and publicized.
No matter the type of work, you want to emphasize excellence and
creating something of the highest possible quality. Making money or
being successful should be a natural result of this ideal and not the goal
itself.
To make this work, the group must practice what you preach. Any
signs of hypocrisy or noticeable discrepancy between the ideal and the
reality will destroy your efforts. You want to establish a track record of

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results that reflect the group’s ideal. Groups will tend to lose
connection to their original purpose, particularly with any success. You
want to keep reminding the group of its mission, adapting it if
necessary but never drifting from this core.
We often like to reduce the behavior of people to base motives—
greed, selfishness, the desire for attention. Certainly we all have a base
side. But we also possess a nobler, higher side that often is frustrated
and cannot find expression in the ruthless world today. Making people
feel an integral part of a group creating something important satisfies a
deep yet rarely met human need. Once members experience this, they
are motivated to keep the healthy dynamic alive and vital. With its
relatively high esprit de corps, the group will police itself. People who
are petty and all about ego will stand out and be isolated. With clarity
about what the group represents and the role they are to play,
members are less likely to form factions. Everything becomes easier
and smoother if you instill this collective purpose.