Services
Our main goal is to offer the best service and product in Andijan. The company will employ fully
trained staff to cater to the needs of the consumers. All the staff will have to undergo medical tests
to ensure that they are medically fit to handle foodstuff. Cleanliness should be maintained at all
times and the staff should always be in their appropriate uniforms with their name tags on for easy
recognition by the customers. In addition to friendly staff, Healthy-Mart will offer other services
such as an attractive
display of organic products,
self-service for the customers,
transportation
services from the supermarket to the car and shopping vouchers to our loyal customers. Utmost
respect will be accorded to our clients and any problem will be handled promptly. This is why it
will be necessary for the company to erect a suggestion or complaints box at the exit door in case
there are problems that the customers wish to address. Healthy-Mart does not tolerate any rudeness
by our staff and a breach will lead to the culprit being punished. Our service will be the best in the
hospitality industry.
Sales Literature
There will be need to communicate to our clients about the services offered at Healthy-Mart. Sales
literature will be the ideal mode of communication to rely on. The company intends to use copies
of service advertisements, well-structured and attractive brochures, catalogs, use of direct mail and
some technical specifications. Sales literature is the most appropriate
and cheapest form of
advertisement as the clients are able to see pictures of the products and the price of each. Brochures
are especially preferred and as they offer detailed information. The sales literature will keep our
consumers in the ‘know-how’ of what Healthy-Mart has to offer and its unique nature (Kessler
and Heimberg, 2001).
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