The early years

SALOMON LEAVES THE TEAM, REEBOK JOINED THE FAMILY
One year after adidas and Salomon go their separate ways, when the latter and its brands (excluding TaylorMade) were sold to Amer Sports, adidas acquired Reebok, including the brands Rockport and Reebok-CCM Hockey, and brought together two of the world’s most respected and best-known companies in the sporting goods industry. In June, the company was re-named adidas AG.

FINDING NEW TEAMMATES
When you are already great, how do you become even better? You keep on training. Or join forces with someone who complements you and your strengths.
In 2011, adidas acquired the outdoor specialist Five Ten.