The ministry of high and secondary education of the republic of uzbekistan the samarkand branch of tashkent state university of economics

Literatures: A1;A2; A3; A4; Q12; Q13; Q14; Q16

Topic 13. Marketing management theory. Marketing concept, types and strategy. Demand status. Marketing function. Stages of marketing. Marketing management theory.

Theory of market opportunities. Theory of market capacity and conjuncture. Market capture strategy. Theory of identification and evaluation of market opportunities. Segmentation of the market. Industrial goods market.

Applied educational technologies: BBB method

Literatures: A1;A2; A3; A4; Q12; Q13; Q14; Q16

2-Module. Organization of managers' activities in the management system

Topic 14. The theory of social management. The object of social management. Social development of the community. The system of factors of human behavior. Groups and their importance. Hawthorne experience. The Influence of Hawthorne's Experience on Management Theory.

Applied educational technologies: Brainstorming method.