The More You Get Out of This Book, the More You’ll Get Out of life!

The Dale Carnegie Courses
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Probably the most popular program ever offered in developing 
better interpersonal relations, this course is designed to develop 
self-confidence, the ability to get along with others in one’s family 
and in social and occupational relations, to increase ability to com­
municate ideas, to build positive attitudes, increase enthusiasm, 
reduce tension and anxiety and to increase one’s enjoyment of 
life. Not only do many thousands of individuals enroll in this 
course each year, but it has been used by companies, government 
agencies and other organizations to develop the potential of 
their people.
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This in-depth participative program is designed to help persons 
currendy engaged in sales or sales management to become more
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professional and successful in their careers. It covers the vital but 
little understood element of customer motivation and its applica­
tion to any . product or service that is being sold. Salespeople are 
put on the firing line of actual sales situations and leam to use 
motivational selling methods to bring a higher percentage of clos­
ings and increase earnings and profits.
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This program sets forth the Dale Carnegie principles of human 
relations and applies them to business. The importance of balanc­
ing results attained with the development of people-potential to 
assure long-term growth and profit is highlighted. Participants 
construct their own position descriptions and leam how to stimu­
late creativity in their people, motivate, delegate and communi­
cate, as well as solve problems and make decisions in a systematic 
manner. Application of these principles to each person’s own job 
is emphasized.
If you are interested in any of these courses, details on when 
and where they are offered in your community can be ob­
tained by writing to:
Dale Carnegie & Associates, Inc.
1475 Franklin Ave.
Garden City, N.Y. 11530
You can also obtain information at the following Web site: 
http://www.dale-camegie.com
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