The night-walkers of Uganda

Facebook challenges MySpace
Level 1
Elementary
10
11
169

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Comprehension check
3
1. You can meet old friends through social networking websites such as Facebook and MySpace. 
2. You have to be a university student to be a member of Facebook. 
3. Facebook is more successful than MySpace. 
4. Mark Zuckerberg is a co-founder of Yahoo! 
5. Rupert Murdoch is a media mogul.
6. MySpace made an offer to buy Facebook. 
7. Murdoch wants to swap MySpace for Yahoo! 
8. People say there is too much advertising on MySpace. 
9. Yahoo! has a new CEO.
10. Online advertising is a booming business.
Are these statements True (T) or False (F) according to the text?
in the door. Analysts in the US think that News 
Corp needs to do more, and so this is why Mr 
Murdoch’s offer to Yahoo! becomes attractive. 
Talks between Mr Murdoch, who wants to swap 
MySpace for a 25% stake in Yahoo!, and Yahoo!, 
have hit a snag. Earlier this week, Yahoo! chief 
executive Terry Semel stepped down. His 
replacement, co-founder Jerry Yang, will want 
time to deal with the problems in the business 
before re-opening negotiations with anyone. 
But, for Mr Murdoch, the allure of the 
Internet advertising market is not going 
to go away. A recent report published by 
PricewaterhouseCoopers showed that last 
year, income from online advertising worldwide 
grew 37.9% to $31.6bn, and now accounts for 
more than 7% of the total advertising market of 
$407bn. Globally, the Internet will remain the 
fastest growing advertising medium. By 2011 the 
online advertising market will be worth $73bn, or 
14% of the global advertising market. That’s still 
a lot to play for.