The problems of data security in digital marketing

Customer Relationship Management systems

Another potential attack route is through your CRM systems, the customer relationship management tools essential for doing enterprise communications at scale. These tools tend to be used by both the sales and the marketing team, so make sure they’re included in any cybersecurity discussions too!
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As a list containing all of your customers, their contact details, and their relationships with you, your CRM is valuable data. When hackers used malware to access USCellular's systems, the big prize they got away with was leaking their CRM data. This data is essential for marketers, and if customers become hesitant to share it because of the risks involved? Say goodbye to many of your marketing tactics!
Once again, it’s not just a leak that’s the threat. Malware can prevent you from accessing your CRM data at all, or hackers can take your data and use software to delete it, holding the only remaining copy ransom for a huge sum of money.
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Increasing the whole company's security knowledge is a good way to address the hazards related to CRM platforms. Similar to other vulnerabilities, marketers must be informed and should refrain from downloading software from shady sources.
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Software installaations on all computers that are used for work should be restricted. These protocols can assist in preventing malware from infecting your system and unauthorized access from occurring. Additionally, a network that takes regular "snapshots" - backups of the whole system to be stored off-site - is able to shrug off ransomware thareats because you can just rewind to the most recent save.
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Email threats

Finally, there's email: the tool you use every day for the most basic communication, and the biggest source of cyberattacks there is: 65% of attacks use phishing emails as the way in.
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While stats like that have brought attention to the importance of phishing awareness, remote work has moved so much communication online that several businesses are reporting an increase in cyber attacks.
Email was built for the high-trust internet of the 1970s, and its security hasn't fundamentally improved since. It's easy for scammers to spoof email addresses and run the phishing scams you see in your spam folder every day. When this is where you do all your business, that's a huge cybersecurity threat for your business.
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Phishing attempts can be made less likely by teaching your staff, particularly marketers, to carefully examine information requests and confirm the legitimacy of a request. It’s worth doing regular testing - emulating a phishing email - and recording who falls for it in order to implement targeted training.