The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible pdfdrive com

The Great Discovery
Because of the power of your mind in determining your life and destiny, one
of the greatest discoveries in history is that you become what you think about
most of the time.
Happy people think happy thoughts. Successful people think successful
thoughts. Loving people think loving thoughts. Wealthy people think wealthy
thoughts. They become what they think about most of the time.
In addition, you become what you say to yourself most of the time. Successful
people control their inner dialogues. They talk to themselves positively and
confidently as they go through their days. Perhaps the most powerful words you
can say to yourself to build your self-esteem are “I like myself!”
Successful people control their inner dialogues.
Each time you say, “I like myself !” your self-esteem goes up. When you repeat
the words “I like myself !” over and over throughout the day, you actually cause
a chemical change in your brain. You release endorphins that give you a general
feeling of confidence and well-being. The more you say, “I like myself !” the
more confident you feel and the more competently you perform.

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Be Your Own Cheerleader
When I learned this affirmation many years ago, I used to repeat it to myself
ten, twenty, and even fifty times per day. I would say it in the morning and in the
evening. I would say it as I drove along and before every sales presentation. I
would keep repeating it until I drove the message deep into my subconscious
mind, where it “locked in” and took on a power of its own. You can do the same
thing.
Every time you say, “I like myself !” your overall self-concept improves.
Your ability to perform and your level of effectiveness increase immediately.
You do everything, including selling, better when you have a high level of self-
generated self-esteem.