The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible pdfdrive com

The Key to Wealth
Earl Nightingale, in writing about this idea, said that more people have
become wealthy using this 20 Idea Method than any other method of creative
thinking ever discovered. In my own experience, and in the experience of
thousands of my students, this 20 Idea exercise is life transforming. Once you
begin using it, you will start applying it to every problem or goal you ever have.
You can use it to outline any project, large or small. You can use it to build a
house, or to build a career. The results you get will be absolutely amazing.
Cumulative Results
If you were to pick a different problem or goal, or even the same problem or
goal, and conduct this mindstorming exercise each morning, you would generate
a minimum of twenty ideas per day. If you did this exercise five days a week,
you would generate one hundred ideas per week. If you did this exercise five
days per week for fifty weeks a year, you would generate five thousand ideas
each year to help you be more successful.
If you then selected one idea each day and took action on it immediately, that
would come to 250 ideas per year that you would be implementing in your life to
help you move faster toward your personal and career goals.
The Big Question
If you were to implement 250 new ideas each year to be more successful, do
you think this would have any impact on your life? Would your income
increase? Do you think that one self-improvement idea per day might change
your life so dramatically that it would be unrecognizable a year from now?
Marshall McLuhan once wrote that all you need is an idea that is 10 percent
new to make a million dollars. It does not have to be the discovery of relativity
or a major scientific breakthrough. It only has to be a small improvement on

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or a major scientific breakthrough. It only has to be a small improvement on
what is currently being done in some field and which gives you a competitive
advantage. One small competitive advantage is enough to separate you from
everyone else and put you on the fast track to success.
When you begin using this idea and developing twenty ideas each day, you
will be astonished. You will become one of the most creative salespeople in your
field. As a result, you will become one of the highest-paid people in your
profession. Once you develop the regular habit of thinking creatively and
applying your creative ideas, there will be no product that you cannot sell
successfully and no goal that you cannot achieve.

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