would want her to take the time to thoroughly understand your problem or need
and then show you, step by step, how her solution
could help you improve your
life or work in a cost-effective way.
You would appreciate honesty and straight dealing. You would want the
salesperson to explain the weaknesses as well as the strengths of her product.
You would then want the salesperson to follow through on her promises and to
fulfill her commitments to you. If this is what
you would want from a
salesperson
selling to you, then be sure to give this to every customer you talk to.
The Universal Maxim
Practice the Universal Maxim of Emanuel Kant, the Dutch philosopher. He
said, “Conduct your life as though your every act
were to become a universal
law for all people.”
Imagine that everyone in your world was going to behave and treat every
other person the way you did. When you set this as your standard for behavior,
you will find yourself practicing the Golden Rule and
treating each person like a
million-dollar client.
Ask yourself:
What kind of a company would my company be, if everyone in it
were just like me?
Imagine that each person who meets you is
going to judge your entire
company, management, products,
services, guarantees and warranties, and
follow-up support based on how you treated him or her, one on one.
The mark of superior people is that they set
high standards for themselves, and
they refuse to compromise their standards. They imagine that everyone is
watching them, even when no one is watching. You can tell the character of a
person by what he does and how he carries himself when he is alone.
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