Topic 27: Some people think that radio has become out-of-date, and there is no need to listen to the
radio for entertainment and news, do you agree or disagree?
(cost-effective), (portable) ;
(print media), ( wider audiences);
(strictly follow the sequencing of content in a broadcast) ;
( audio signals), (video signals, text or graphics),
In the past, radio broadcasting was deemed as the most convenient and
important source of
information. However, with the emergence of other mass media, there is a perception that radio
as a medium will be
at stake in the future if it does not undergo any significant change. In my
opinion, such pessimism is ungrounded.
One of the main reasons why radio would not become obsolete in
the near future is that
driving is
rife across the world as a way of life. Radio is a regular piece of equipment installed in
a car, and to car users, listening to the radio while driving is an effective
means of taking full
advantage of their time and gaining the latest information,
such as news, weather forecast, share
markets, and so forth. Increased car use gives radio
high mobility and its exposure continues to
lead other media. For those people who have no time in watching TV, radio provides immediate
and easy access to information. Its continued popularity is also linked to its high affordability.
Radio broadcasting is, in general, accessible to the audience with charging no fee. Another overt
advantage
is that a radio set is portable. On the occasions where people cannot watch TV, read
newspapers or surf the net, they can listen to the radio.
The advent of other technologies has also sustained the popularity of radio. For example,
people
can get radio via satellite, the Internet and cable nowadays. There are many other
electronic devices, such as MP3 and MP4 players, which allow people to listen to the radio more
easily and to use it for various entertainments, such as sharing their music collections. Although
radio is unable to convey messages with sight and motion
as television or Internet does, the
improvement in those hi-tech devices will ensure that the radio is able to serve the needs of
audiences as it always did.
As indicated above, radio broadcasting has many advantages that are scarcely found in other
mass media, either electronic or print. With the developments in technology that enable radio to
perform more functions and
become more widely available, radio broadcasting will continue to
form a very large segment of the mass media.
1. In the past= once upon a time =some time ago=in history
2. At stake=at risk=in danger=in jeopardy=threatened
3. Means=method=instrument=way=measure
4. Exposure=coverage=publicity
5. Portable=moveable=transportable
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