Topic: Advertisement Advertising Equivalence Value

39.Feature-Informative text that includes news items, statements, and illustrative descriptions.
40.Frequency- Measures the number of times (within a specific period) an audience potentially receives a message.
41.Ghostwritter-: As a writer with no byline, ghostwriters usually work without the recognition that credited authors receive.
42.Impressions T-ally the total number of times the potential audience (including duplications) was exposed to a message within a specific period.
43.Insertion Order- A formal authorization to place an ad campaign, which identifies the specific print publication, run dates, and associated fees. This serves as a contract between the publisher selling the advertising space and the media buyer.
44.Lobbying-The specialized area of public relations that fosters and maintains relations with a government or its officials for the primary purpose of influencing legislation and regulation.
45.Lobbyist-Professional who uses the information to obtain specific favorable results for he/she's client.

46.Media advisory-A written document sent to local media outlets about an upcoming press conference, briefing, or other event. A media advisory usually includes the basic details about the event and its schedule and location.
47.Media Plan-A plan designed to target the proper demographics for an advertising campaign through the use of specific media outlets.
48.Media planning & buying-The role of an advertising agency in finding the most appropriate media products for each client and negotiating/buying ‘space’ based upon a predetermined budget.
49.Media policy-: Organizational instructions as to how company representatives will communicate with the media.
50.Media Relations-A practice in which people converse with the press in the hopes of securing interviews, placing quotes, and fostering relationships between individuals and organizations and the media.
51.Omnibus-Issues monitoring/analysis is undertaken by a group of non competing organizations who share the cost of gathering media intelligence on a situation or issue.