Topic: Advertisement Advertising Equivalence Value

52.Opinion Leader-Person who consciously or unconsciously influences the opinion of others on a certain topic.
53.Outcomes-Measures are used to evaluate how content measures correlate with outcome objectives.
57.Outputs- Communication materials to make them reach the target audience, the consumer or the client. Some examples are communications, blogposts, web pages information, downloadable value content, etc.
58.Outtakes-Once we send the messages to the audience, the outtakes will help us to know what reactions have caused among the public. Examples of outtakes are shares, likes, retweets, responses, engagements, increased visits to a website, etc.
59.Owned Media-Content created by you and your client, such as company blogs, company website and corporate social media profiles.
60.Paid Media-Not just your traditional advertising, this can encompass Facebook, YouTube, LinkedIn and Twitter ads that can work as part of an integrated PR and social media strategy.
61.Pass-along rate: The number of times a received document (article, newsletter, brochure, report, etc.) is shared with other individuals. This number is higher than the circulation numbers because it is an estimate of how many readers view the same copy rather than how many copies are distributed.
62.Pitch-A highly targeted note that is crafted and sent to an editor to gauge their interest in your client. Can also incorporate photos and videos, and ends with a call to action.
63.Placement-where the story was placed in the media. In print, it could range from the front page to page 52 or in the sports or world news section. In broadcast, placement is where the story was aired in the newscast (lead story, story number five, etc.). In new media, it could refer to the space it occupies on a blog, the number of mentions on Twitter, etc.
64.Podcasting-The method of distributing multimedia files, such as audio programs or music videos, over the Internet using a syndication format and for playback on mobile devices and personal computers. The term podcast, like ‘radio’, can mean both the content and the method of delivery.