Topshiriq-1 swot and pest analysis Google The Google logo used since 2015 Google's headquarters, the Googleplex Formerly

Political Factors:
Political scenarios can affect Google's progress. If an area has stable political conditions that may support its growth. Here are a few issues that can have an impact on Google:

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  As the free trade agreement offers more chances for export and import, Google can consider their product demands in markets and then sell their products. They can use the same free trade agreement to improve the sales of their online and hardware products.
  
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  If a country has a stable political scenario and good market conditions, Google can set strategies to penetrate the market.
  
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  At the same time, state-sponsored or state-owned companies can be a threat to Google. As these companies can be subsidized or enjoy some benefits offered by the Government, it can give good competition.
  

However, if Google takes into account the market, which they choose to expand their business, they should set such objectives that can help them in their growth.

Economic Factors:

For the growth of any company, economic factors are very crucial. The market conditions regulate the sales of a company and hence can show an overall impact on the company's growth. The Google PESTLE analysis can show that certain economic factors can impact Google:

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  Most of the developing countries are offering an emerging market to the companies who are willing to invest. The demands for technology-related items are also rapidly growing. It can be favorable for Google.
  
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  The pandemic has shrunk the economy in many countries where Google operates its services. The partial bans on imports and exports can hinder their growth.
  
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  Most of the countries have a high demand for different computing gadgets and other technologies. Thus, Google may get a good market in most of the areas they serve. If the United States market can maintain stability and the buyers retain the purchasing power, Google can also introduce some luxury products over time.
  

Google can consider both the flip side and positive views while finding a stable economy to increase its sales. Their market research can hint them where they should invest more in the future.