Topshiriq-1 swot and pest analysis Google The Google logo used since 2015 Google's headquarters, the Googleplex Formerly

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Umarova Muyassar

TOPSHIRIQ-1
SWOT and PEST analysis
Google

The Google logo used since 2015
Google's headquarters, the Googleplex
Formerly	Google Inc. (1998–2017)
Type	Subsidiary (LLC)
Industry	Artificial intelligence Advertising Cloud computing Computer software Computer hardware Internet
Founded	September 4, 1998; 24 years ago^[a] in Menlo Park, California, United States
Founders	Larry Page Sergey Brin
Headquarters	1600 Amphitheatre Parkway,  Mountain View, California ,  U.S.
Area served	Worldwide
Key people	Sundar Pichai (CEO) Ruth Porat (CFO) Thomas Kurian (CEO of Google Cloud)
Products	Workspace Android YouTube Waze Pixel Nest Full list
Number of employees	190,234 (2022)
Parent	Alphabet Inc.
Website	about.google google.com

Then-CEO and former Chairman of Google Eric Schmidt with co-founders Sergey Brin and Larry Page (left to right) in 2008

SWOT
Fun Fact: Google was originally named BackRub
It has completely transformed the global economy. Corporations, customers, consumers and just about anyone can now easily access business information anytime and anywhere.
Google’s Strengths

1. 
   King of the Online Search: Google is the undisputed king of the online search engine department. Statista reports that in July 2020, Google has a market share of 86.86% in desktop searches worldwide. 
   
2. 
   Unbeatable: Till now, no competitor has come close to challenging its position. Next close competitors of Google are Bing (with 6.43%), Yahoo (with 2.84%) and Baidu (with 0.68%)
   
3. 
   Most Valuable Brand: Google is a highly recognized brand in the world. According to Forbes, “the world’s most valuable brand list,” Google is ranked at # 2 position after Apple.
   
4. 
   Brand Valuation: In 2019, the brand value of Google is $207 Billion
   
5. 
   Search Queries: This powerful brand processes more than 40,000 search queries per second on average, which is equivalent to about 3.5 billion searches per day. It is the biggest traffic generator and has a clear advantage over its competitors such as Bing, Yahoo, Baidu.
   
6. 
   High Revenue: The huge revenue of $161.86 Billion (2019) that Google has garnered through advertisement has ensured its growth.
   
7. 
   Adaptability: Google has successfully adapted mobile and Android technologies, giving it potential to compete directly with Apple’s iPhone.
   
8. 
   Rapid Growth: Google is one of the fastest-growing companies in the world. In 2001, the company had fewer than 300 employees; then it increased 10-fold to 3000 in 2004, it grew 10-fold again to 32,470 in 2011,nowadays its about 190,234
   

Google’s Weaknesses

1. 
   Privacy policies: Google has been slammed by many experts for its excessive reliance on privacy, especially when it comes to hiding information about algorithms. The company has since taken steps to address the allegations.
   
2. 
   Overdependence on Advertisement: Google’s overdependence on advertising has increased speculations regarding the company’s future. In 2019, the company made 83.9% of its total revenue from advertisement related projects. Advertisement space is highly competitive
   
3.