Topshiriq-1 swot and pest analysis Google The Google logo used since 2015 Google's headquarters, the Googleplex Formerly
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More importantly, Naver provides relevant information tailored for South Korean users, who want a localised service. It has been reported that South Korean search engines (Naver, Daum, Nate) perform better due to a difference in the cultural attitudes of the searcher. MVF Global Customer Acquisition notes that: “All of the South Korean search engines appear more like portals and the homepages have a combination of images and user-generated content, which suggest South Koreans prefer more than search. It appears that in the majority of cases it is only after using user-generated content and blogs that the user will turn to the natural search results. Internet marketers need to be aware of these preferences and consider whether user-generated content such as product reviews would be suitable for their chosen areas of internet marketing”. Conclusion The SWOT analysis of Google shows the strengths, weaknesses, opportunities, and threats of the biggest online search engine. The popularity of Google allows it to enjoy huge profits. The search engine keeps on growing every year and keeps on improving its technology. If Google addresses its weaknesses and threats, no other competitor can outperform or even match this company. PESTLE PESTLE analysis of a company can give an overview of the external factors that can impact the progress and development of a company. Though Google is a multi-millionaire company, it still can get affected by external influences. The PESTLE analysis can show the impact of political, economic, social, technological, ecological, and legal conditions on the company's progress. However, the company can make proper strategies that can help them in cushioning the threats. Download 259.03 Kb. Do'stlaringiz bilan baham: 
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