Topshiriq-1 swot and pest analysis Google The Google logo used since 2015 Google's headquarters, the Googleplex Formerly

Social Factors:
Social factors can directly or indirectly impact the process of a company. Google can also get affected by different social factors. Here are a few social factors that can have an impact on the revenue generation of Google:

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  Data piracy has been a big concern of many users. Many of them may consider the idea of ad-blocking to stop their data from being revealed. Most of the browsers come with an ad-free version. As Google generates a good portion of their revenue from the ads, this situation can impact their income.
  
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  Similar platforms like Google are also gaining popularity. The competition can affect the growth of Google.
  
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  The presence of social media sites can be a threat to Google as well. Many people are more interested in posting ads on social networking sites than the Google search engine, considering the Ad-blocking system.
  

Technological Factors:

Technological innovation can be favorable to the growth of Google. The internet users are increasing every day, which can add to the firm's growth and development. Here are some technical issues that have an impact on the company's growth:

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  AI and cloud-based technologies are gaining high popularity among individuals, and many companies are also incorporating AI-based technologies in their systems. Google can add more features to its platforms with the integration of these technologies.
  
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  Google can constantly develop their product and keep them up-to-date. They must also secure their platform from hackers and viruses, as users will find it more preferable.
  
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  Smartphone users are increasing rapidly all over the world. The users can easily download the Google search engine.
  

Ecological Factors:

The ecological factors can also indirectly affect the business of a company. The users are becoming more and more concerned about the environment with time. Therefore, while choosing a product, they prefer the companies that produce ecologically harmless products. Here are a few ecological issues that can affect Google

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  The company can support ecology and go green projects. It can interest the users who are concerned about the environment.
  
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  Google has already established a sustainable relationship with its agents and suppliers. It can help them to create a good impression.
  
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  As a corporate company, Google can also take part in fulfilling some social responsibilities. It can help them to draw the attention of the people.