Legal Factors:
Legal issues can severely affect the business of any company. The laws made by a country can toll upon or restrict the business of a company. There may be some other trade laws that can create new opportunities for them. Here are a few legal issues that can impact Google if they wish to promote their business:
Many countries are making laws on online privacy which can impact the business of online platforms like Google. However, Google can improve its services to make them secure for users.
Google earns a significant part of its revenue from advertisements. As there are laws against getting hold of user information, their revenue may show a downfall.
As the countries are taking a strong standpoint against the violation of Intellectual property rights, Google may have some opportunity to protect the intellectual property rights of an individual for the works published online.
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