Tourist resource studies and planning of touristicexcursions course work

 

2.2. Tourist resources of Uzbekistan.
The formation and development of tourism depends on the potential of tourist 
resources. The more diverse tourist resources the country has, the easier it is to 
develop tourism. It should be noted that our country has a huge tourist resource for 
the development of the tourism industry. Such an opportunity exists in a few 
countries of the world. Beautiful nature, diverse climate, glorious history, cultural 
monuments, unique traditions of the regions are all embodied in our country. 
Tourism is a rapidly developing service industry sector of our country's economy, 
and the services provided in it are consumed by tourists who go to the regions where 
the resources are available
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. Tourism, as a labor-intensive industry, can create many 
jobs not only in tourism, but also in the industry, agriculture, and transport and 
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uzbekturizm.uz information
. 
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M. Amonboev, N. Juraeva ―Tourism economy and management‖ educational methodological 
complex.
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Ikromov M. Fundamentals of economics and management: study guide / Ikromov M, Soliev A.

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infrastructure sectors that serve them, which produce various products and goods 
consumed by travelers, as well as provides an opportunity to increase the foreign 
currency income of the country and to significantly expand the economic activity on 
these bases. About 7,300 historical cultural objects have been identified on the 
territory of Uzbekistan, there are several nature reserves and national parks, and 
there are more than 300 healing underground mineral water sources. Among the 
tourist resources available in our country, the place of cultural centers is of special 
importance. Currently, there are about 50 theaters, more than 110 museums, 2 zoos, 
1 botanical garden, 1 circus, about 3,000 libraries, about 170 cultural and 
recreational parks, and more than 50 concert halls operating in our country. There 
are more than 160 sanatorium-resort organizations in our country today. Most of 
them are located in Fergana, Tashkent and Namangan regions. Also, more than 250 
recreation centers are operating, almost half of them, more than one hundred, are 
located in Tashkent region. Analyzing the above statistical data of 2018, August 
(584,434) corresponds to the month of January (266,194) and the lowest number of 
tourists. In general, the only touristic place of our country consists of a unique desert 
(sakharo), valleys and oases of the irrigated plain zone, and mountain landscapes, 
which are inextricably linked and at the same time very different from each other. 
They serve as a strong natural basis for the establishment of tourism centers and 
centers of various directions. It should be noted that there are very favorable 
conditions and opportunities in our country for ecological tourism, which is rapidly 
developing as an innovative direction in international tourism. We would like to 
evaluate the activities of private companies operating in the market of tourism 
services of our country through the following classification: - vehicle sector; 
- tourist accommodation and food supply sector; 
- entertainment activities sector; 
- tourist operators and tourist agents. 
According to 2018 data, 13% of the total number of tourists from foreign countries 
came from Turkey, 10% from China, 8% from South Korea, 6% from India and 
Germany, 5% from Japan, and 4% from Italy. The remaining 48% are tourists from 

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other countries. Continue institutional and structural reforms aimed at further 
development and liberalization of the economy, strengthening macroeconomic 
stability and maintaining high economic growth rates, increasing the 
competitiveness of the national economy, modernization and rapid development of 
agriculture, and reducing state participation in the economy. to protect the right of 
private property and further strengthen its priority position, to encourage the 
development of small business and private entrepreneurship, to promote the socio-
economic development of regions, districts and cities in a comprehensive and 
proportionate manner, to improve the investment environment, and to attract foreign 
investments to the sectors and regions of our country's economy active engagement; 
consistently increasing the employment and real income of the population aimed at 
the development of the social sphere, improving the system of social protection and 
health care, increasing the socio-political activity of women, building affordable 
housing, road transport, implementation of target programs for development and 
modernization of engineering-communication and social infrastructures, 
development of education, culture, science, literature, art and sports, improvement 
of state policy regarding youth; 
ensuring security, inter-ethnic harmony and 
religious tolerance, strengthening the independence and sovereignty of our country 
aimed at conducting a deeply thought-out, mutually beneficial and practical foreign 
policy, security, stability and harmony in the vicinity of Uzbekistan ‗formation of 
friendly environment, strengthening the international reputation of our country. The 
main factor for the development of tourist destinations is the potential of knowledge 
and experience of personnel. At present, although there are wide opportunities for 
the development of tourist routes in our republic, very few routes have been 
developed. These directions are directed only to the cities located on the Great Silk 
Road. But there are many historical and beautiful places for tourists to see and relax 
in our republic. It is only necessary to introduce them at a high level, to develop a 
system of new routes and ways of placing tourists in those places. Currently, the 
main directions are only A.J. It operates on the basis of directions developed by -

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Uzintur. Therefore, it is one of the most important issues to review all these tourist 
routes and establish motels and campsites for the use of tourists along these routes.
While the development of the Internet and other technologies is a great impetus for 
tourism, tourists who use this system are not always found. That is why advertising 
of food products through television and radio shows its convenience. Although 
advertising on television costs a little more than the Internet, it is more effective. In 
practice, various methods of determining the scope of advertising expenses are used. 
In Japan, West Germany, and the United States, advertising activities play an 
important role in the movement of goods. The cost of advertising is much greater. 
For example, in the USA, 30 minutes of advertising time on TV is $100,000. It is 50 
thousand dollars in Spain. It should be noted that there are restrictions on television 
advertising in many countries. For example, in Austria, the maximum time allotted 
for advertising is 20 minutes; In Germany, the maximum time is 20% of a day's 
show, in Spain it is 10%. The development of market relations, entering the world 
market requires the development of advertising activities. Currently, it is necessary 
to ensure that advertising is relevant to the interests of all spheres of personal 
activity, and to protect the interests of consumers from advertisers. 24 Advertising 
budget planning is the total amount of funds allocated for advertising, their 
distribution, that is, how they are used and how much they are used. ‗display is 
determined. After getting an understanding of each client, the travel service 
strengthens the relationship with them, regularly sends them information that may 
be of interest to them by e-mail, which leads users to the "Expedition" site. 
encourages quick application. Individual goals can be set and evaluated accordingly. 
This, in turn, allows to take into account the influence of internal and external 
environmental factors on increasing the company's profit. External environmental 
factors: choosing an effective strategy; choosing effective methods of management 
and marketing policy; selection of effective forms and channels of sales, product 
type, price formation and market segmentation; choosing effective ways to introduce 
the product to the market. Internal environmental factors: cost reduction; increase 
the effectiveness of decisions; determining quality criteria for each employee; 

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rational use of resources; improve planning; increase gross income; raising the 
quality of management; strengthening of discipline in the company (encouraging 
and welcoming innovations).
The main principles of effective profit management:
- preparation and distribution of a written report on the company's general strategy, 
special goals and policies;
- development of specific efficiency criteria for the main issues related to this 
strategy;
- distribution of responsibility in all departments, expected results;
-necessity of written plans defining work stages, limits (normatives);
- checking the effectiveness of the set goals, measuring the effectiveness in a targeted 
and agreed manner
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