Turistik resurssghunoslik va turistik ekskursion loyihalashtirish

Length of stay: No of nights spent in one destination. Most tourist boards seek to find ways of increasing visitors’ length of stay

letter of agreement: a letter from the buyer to the supplier accepting the terms of the proposal. This may also be the supplier s initial proposal that has been initialed by the buyer

Lifecycle: The particular pattern through which a destination evolves.

Limits of acceptable change: Environmental indicators that can monitor changes over time as a consequence of tourism.

load factor: average number of seats occupied, e.g. motorcoach or air

local: belonging to a particular place or region

low season: that time of the year at any given destination when tourist traffic, and often rates, are at their lowest. Also referred to as off-peak or off-season.

macro business: a large, formal business that employs many people

manifest: final official listing of all passengers and/or cargo aboard a transportation vehicle or vessel

Market orientated pricing: A method of pricing that benchmarks prices against competitors when deciding on price.

market segment: the concept of dividing a market in parts

Market segmentation: Market segmentation is a marketing approach that encompasses the identification of different groups of customers with different needs or responses to marketing activity. The market segmentation process also considers which of these segments to target.

markup: (1) difference between the cost and the selling price of a given product; (2) difference between the net rate charged by a tour operator, hotel, or other supplier and the retail selling price of the service.

Mass tourism: Traditional, large scale tourism commonly, but loosely used to refer to popular forms of leisure tourism pioneered in southern Europe, the Caribbean, and North America in the 1960s and 1970s.