Types of Markets in Marketing

Business Markets Examples
Business markets can take many forms, such as consulting, financial services, marketing services, etc. An example of a firm that operates in a business market is EMDR Consulting.
EMDR Consulting offers training courses for a unique psychotherapy technique called EMDR. According to their FAQ, they provide the following to mental health professionals enrolling in their course.

• 
  20 hours of didactic (lecture) – in-class learning (in-person or virtual)
  
• 
  20 hours of experiential practice – in-class learning (in-person or virtual)
  

This training course provides mental health practitioners with a new technique to better address their customer's needs.²
The example above demonstrates how training and consulting are marketed to mental health practitioners, aiding their practices in providing more options to meet their customers' needs.
H owever, business markets can take many forms. Many well-established products loved by millions of customers aren't advertised or sold directly to customers. Consider Gorilla Glass; you may not have even heard of them; however, they might be in your pocket within arms reach as you read this. Gorilla glass is a specially reinforced glass used in many smartphones and laptops. While the manufacturer does sell directly to customers, their primary business is supplying glass to nearly every major laptop brand you could name.
There are many cost-reduction agencies that businesses can outsource things to, such as unemployment cost control.
Thomas & Company³ offers services to mitigate unemployment costs that a company may be required to pay per government regulation. One of the services they offer is unemployment co st management, where they aid businesses in mitigating regulation expenses and benefits to recently separated employees.
The key appeal of a service like Thomas & Company is that the pay incentive is well structured. The more money they can save a business, the higher they can justify their pay.
Considering the nuances and opportunities the various types of markets provide will aid any business in maximising its outcome.