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Chapter III. Commodity market and their feature
3.1. Essence o f com m odity m a r k e ts ................................................. 
49
3.2. Feature o f main comm odity markets o f c o u n tr ie s ................ 
50
3.3. Regional agroindustry m a r k e t .................................................... 
51
3.4. Structure and organizing forms o f com m odity market 
g o v e rn in g ........................................................................................................ 
52
3.5. Segmenting o f market and marketing variants on girth of 
market
 
54
Chapter IV. Buyers and their behaviour.
4.1. Model o f behaviour o f b u y e r s ...................................................
57
4.2. Feature of b u y e r s .......................................................................... 
58
4.3. Process o f decision making on b u y in g ......................................
61
Chapter V. M ain Goods and their feature
5.1. Categorization o f goods o f broad d e m a n d ...............................
63
5.2. Marking and packing a p ro b u c t..................................................
64
5.3. Decision On commodity asso rtm en t.........................................
65
5.4. Sequence o f new goods developm ent........................................
67
5.5. Life c e d e o f g o o d s ........................................................................
70
Chapter VI. Trade turnover and Its Main channels
6.1. Notion, functions, scales and marketing channel structure 
70
6.2. M ovem ent o f goods: n o tio n , purposes, spares, and 
* 
tran sp o rtatio n .................................................................................................
72
6.3. Methods of stimulation o f m arketing........................................
73
6.4. Advertisment. N otion and stages o f deceding in scope o f 
advertism ents..................................................................................................
74
6.5. «Public relations»............................................................................
77
Q u estio n s................................................................................................. 
79
T e s ts .........................................................................................................
80
E xercises..................................................................................................
83
Case S tu d ie s...........................................................................................
85