Section IV.
Chapter XI. The marketing organization on the enterprise.
11.1. Particularities to organization a marketing on enterprises. . . 173
11.2. M arketing structures o f enterprise................................................174
11.3. Organization o f marketing service................................................175
XII. Chapter. Marketing management on the enterprises.
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12.1. M odern concepts o f marketing governing...................................178
12.2. Main positions o f system o f management o f enterprises . . . 181
12.3. Organizing structure o f governing a marketing serv ice.......... ...182
12.4. Particularities o f marketing governing o f the enterpiese . . . 185
12.5. Governing marketing o f agricultural e n te rp rise ........................191
12.6. Farms Farms M an ag em en t........................................................ ...192
12.7. Process Farms Farms m an ag e m en t............................................ 192
12.8. Operation o f Farms F a rm s ........................................................... 196
12.9. Farms Farms Activity................................................................... .. 197
Q u e stio n s................................................................................................. .. 198
T e s ts .......................................................................................................... .. 204
E xercises.................................................................................................. .. 206
Case s tu d ie s .............................................................................................
Appendics
229
G lo ssa ry ................................................................................................... .. 246
L ite ra tu re .................................................................................................
253
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