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UNIT 4
Insurance in Tourism
THEORY
Theory of Communication
Culture and Communication
Task 1. Listen to the words referring to culture and communication, read them, find their meaning and
analyse their word-formation.
Nouns: environment,
evaluation, intention, receiver.
Adjectives: emotional,
essential, important, logical, phonological,
reciprocal, significant, substantial,
successful, syllabic.
Adverbs:
mutually, preferably.
Participles: enriching, evolving.
Task 2. Listen to the verbs used in the scientific and professional texts and learn them. Make the sentences
with these verbs.
appreciate (appreciated, appreciated, appreciating), appreciates,
v оценить
Modern society highly appreciates the ability to communicate. This ability is appreciated in various
cultures.
determine (determined, determined, determining), determines,
v определять
In the process of communication, we determine and take into account social status of communicators. We
also have to determine time and space, i.e. when and where the process of communication occurs.
effect (effected, effected, effecting), effects,
v влиять
Culture effects communication. It effects its development.
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