Учебное пособие G. G. Gubina english for tourists in professional communication part I textbook

evolve (evolved, evolved, evolving), evolves, v развиваться 
Means of communication are constantly evolving. Mediated communication evolves every year.  
interrelate (interrelated, interrelated, interrelating), interrelates, v осуществлять взаимосвязь 
Culture and communication interrelate. They interrelate on the levels of the speaker, receiver and 
environment. 
make an impact оказать влияние 
Communication makes an impact on culture. Intention of the speaker makes an impact on communication.  
motivate (motivated, motivated, motivated, motivating), motivates, v мотивировать 
The result of communication is better when it is motivated. It is motivated by needs and interests of the 
parties, which are the participants of communication.  
stimulate (stimulated, stimulated, stimulating), stimulates, v стимулировать 

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The process of communication is stimulated by mutual agreement of communicators. It is also stimulated 
by the purposes of communication.  
Task 3. Read the text and find the facts confirming interrelation between culture and communication.  
Culture and Communication 
 
Culture and communication are closely interrelated. Communication, being a part of culture, 
motivates its development. Culture determines communication on the base of the intention of the speaker, 
purpose of the receiver and the environment. The intention of the speaker is important both in direct and 
mediated communication. The purpose of communication is always significant. It can be, for example, a 
business letter, a face-to-face or phone personal message. We also have to consider the position of the 
receivers of communication in the society: strata, occupation, age, religion, etc. The settings, i.e. 
environment of communication, time and space are substantial. Another factor that is essential for 
successful communication is evaluation by the communicators of each other’s behaviour. Values of culture 
make an impact on the way people communicate. Any experience in communication, either a positive or a 
negative one, is worthy.
Language, as a part of culture, is of primary importance. Its whole structure also effects the way 
people communicate. Let us take the phonological aspect, for example. It includes intonation, tone, pitch of 
utterance, its emotional colour, logical and syllabic stress.
Thus, the process of interrelation of culture and communication is reciprocal and mutually 
enriching. Culture determines communication and communication, accordingly, stimulates culture’s 
evolving.