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UNLIMITED POWER 
BY ANTHONY ROBBINS 
 
 
Copyright © 1991 by Robbins Research International. AM rights reserved. Reproduction in any form without the express written convent of Robbins Research International is prohibited. 
P.121 
 
CHAPTER XIV-
KEY POINTS
 
 
 
Metaprograms are the internal programs (or sorts) we use in deciding what to pay 
attention to and what we delete. 
 
 
All human behavior revolves around the urge to gain pleasure or avoid pain. 
 
 
In sales, use the wrong metaprogram with a person, and you might as well have 
stayed at home. 
 
 
All these metaprograms are CONTEXT- and STRESS-RELATED
 
 
People reveal their metaprograms on a consistent, ongoing basis. For example, to 
determine if people sort by self or others, do they lean toward people or do they 
lean back and remain unresponsive? 
 
 
Some people respond to the world by finding SAMENESS, others find 
DIFFERENCE. So who's right? It all depends on a person's perception. 
 
 
The person who is motivated by necessity is interested in what's known and 
what's secure. The person who is motivated by possibility is equally interested in 
what's not known. 

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