Unlimited power

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UNLIMITED POWER 
BY ANTHONY ROBBINS 
 
 
Copyright © 1991 by Robbins Research International. AM rights reserved. Reproduction in any form without the express written convent of Robbins Research International is prohibited. 
P.143 
 
CHAPTER XVI-
KEY POINTS
 
 
Thus the meaning of any experience in life depends upon the frame we put around 
it. If you change the frame we put around it the context, the meaning changes 
instantly. 
 
One of the most effective tools for personal change is learning how to put the best 
frames on any experiences. This process is called REFRAMING. 
 
Reframing in its simplest form is changing a negative statement into a positive one 
by changing the frame of reference used to perceive the experience. 
 
There are two major types of reframes, or ways to alter our perception about 
something: context reframing and content reframing. 
 
Unlimited Power is full of reframes. "The Seven Lies of Success" is a whole chapter 
of reframes. 
 
There are multiple meanings to any experience. One of the keys to success is 
finding the most useful frame for any experience so you can turn it into something 
that works for you rather than against you. 
 
What is advertising, after all, but a huge industry with the sole purpose of framing 
and reframing mass perceptions? Do you really think there is anything