Unlimited power


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UNLIMITED POWER 
BY ANTHONY ROBBINS 
 
 
Copyright © 1991 by Robbins Research International. AM rights reserved. Reproduction in any form without the express written convent of Robbins Research International is prohibited. 
P.153 
 
CHAPTER XVII-
KEY POINTS
 
 
 
 
Anchors have great power because they can instantly access powerful states. 
 
 
Our world is full of anchors. "Winston tastes good like a..." How do you feel when 
you see a red flashing light in your rear view mirror? Does it instantly and 
automatically change your state? 
 
 
Anchoring is a way to give an experience permanence. With anchoring you can 
create the state you desire in any situation without your having to think about it. 
 
 
All anchoring is a created association of thoughts, ideas, feelings, or states with a 
specific stimulus. Remember Pavlov's dogs? 
 
 
Whenever a person is in an intense state where the mind and body are strongly 
involved together and a specific stimulus is consistently and simultaneously 
provided at the peak of the state, the stimulus and the state become 
neurologically linked. Then, any time the stimulus is provided, the intense state 
automatically results. 

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