Who Was Dale Carnegie?

Public Speaking Classes
After his brief foray into acting, Carnegie recalled how students had offered to pay him money to teach them public speaking and realized that this skill was what helped him succeed as a salesman. He successfully pitched the idea to teach public speaking classes for adults to the YMCA, which provided him a space to begin night classes in return for a cut of the profits.
The classes proved an immediate success. Focused on the everyday needs of businesspeople, Carnegie taught his students how to interview well, make persuasive presentations and forge positive relationships. His students would often come to class each week with stories of how they had put the skills they learned the previous week to successful use in their workplaces. Within two years, the courses had achieved such popularity that Carnegie moved them out of the YMCA and founded his own Dale Carnegie Institute to accommodate the growing number of students. 
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OCT 14, 2017
CRIME FIGURES


Richard Speck

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  (1941–1991)
  

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BUSINESS FIGURES


Andrew Carnegie

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  (1835–1919)
  

In 1913, he published his first book, Public Speaking and Influencing Men of Business, using it as a textbook for his courses. It was shortly after the book came out that Carnegie changed his name from its original spelling, "Carnagey," to "Carnegie." A brilliant, if perhaps somewhat disingenuous business tactic, the new spelling made people associate his classes and books with the storied Carnegie family, to whom he bore no relation.

'How to Win Friends and Influence People'
Over the next two decades, Carnegie gradually refined his curriculum to better meet the needs of his professional students. He perceived that the most successful businesspeople in any given industry were not those with the most technical know-how, but rather those with the best people skills. His students needed to learn more than effective public speaking techniques; they needed to learn the social and communication skills that distinguished the leaders of all industries. As he set out to teach his students these crucial skills, Carnegie realized that no textbook existed on the subject. 
In 1936, after years of intense research that included reading hundreds biographies to learn how the world's greatest leaders achieved their success, Carnegie published just such a book: How to Win Friends and Influence People. Despite its modest initial print run of 5,000 copies, the book became a mammoth best-seller. Carnegie's book, like his classes, struck a chord with a population hungry for self-improvement, selling nearly 5 million copies during his lifetime while being translated into every major language.