Nilufar Khonkulova A tourism region - is a geographical region that has been designated by a governmental organization or tourism bureau as having common cultural or environmental characteristics. These regions are often named after historical or current administrative and geographical regions. Others have names created specifically for tourism purposes. The names often evoke certain positive qualities of the area and suggest a coherent tourism experience to visitors. Countries, states, provinces, and other administrative regions are often carved up into tourism regions. In addition to drawing the attention of potential tourists, these tourism regions often provide tourists who are otherwise unfamiliar with an area with a manageable number of attractive options.
discourse of region - Tourism scholar Jaarko Saarinen has identified a "discourse of region" in which a region's social and geographical qualities are combined with familiar and traditional representations of the region. The resulting discourse is "produced and reproduced" in the form of advertisements, travelogues, and regional literature, as well as in the larger media. Most tourism regions belong to a larger economic and administrative unit which takes on the role of developing the discourse of the tourism region into a marketable product. According to Saarinen, once the discourse of a tourism region has been established, the parent region helps shape further development of the area as a tourism region. This earlier period is characterized by rapid development, construction, investment in greater advertising, and increasing tourism. Eventually, if the region becomes successful as a tourism region, a mature stage in the development of a tourism region is reached where the "meaning and history of the destination are continually produced anew" in cycles of decline, reinvention, growth, and stability
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