- A counter-trend to the establishment of government-designated tourism regions is that of local voluntary associations which cooperate to market a specific area. One popular type is an ecomuseum which promotes natural and cultural tourism in rural areas. Ecomuseums originated in France in the 1970s and have spread across Europe and to North America as well.
- For example, the Canadian province of Alberta rationalized its tourism regions during 1998 to six, down from nearly twenty. Despite this, local initiatives continue to promote much smaller areas than the six massive official regions, which are larger than many European countries. For example, the "Might Peace Tourism Association" is a grouping of local municipalities in the Peace Country, which has existed since 1963. Likewise, the Kalyna Country eco-museum serves a similar role in East-Central Alberta.
Specialty regions
Building on the success of enotourism in regions such as California's Wine Country, the number of wine regions catering to tourists has grown in recent decades. Although wine regions have existed since the 1850s in France, wine tourism became increasingly popular in the 1970s. Wine regions such as Bordeaux and Burgundy in France were joined by regions in California, Italy, Spain, and even New York as areas of interest to the potential wine tourist. Currently, several dozen countries have their own wine regions, while many of these countries have dozens of regions within their borders. Many wine regions do not correspond to designated tourism regions. For example, the famous Bordeaux region in France is part of the political and tourism region of Aquitaine, while the Mosel wine region of Germany is located in the Rhineland-Palatinate state and extends far to the northeast of the Moselle and Saar tourism region.
- As globalization and supranationalist organizations such as the European Union encourage the renewal of interest in cross-border regions, tourism regions may increasingly assume a more transnational form. For example, the Euroregions of the European Union allow areas that have been separated by the borders of nation-states to reassert some cultural and political sovereignty. The Euroregion of Tyrol-South Tyrol-Trentino was formed to encourage cross-border cooperation between Austria's Tyrol region and Italy's provinces Trentino and South Tyrol, all three formerly part of the Austrian County of Tyrol that once encompassed a large area of the eastern Alps. One of the goals of this partnership is the establishment of Tyrol-South Tyrol-Trentino as a coherent tourism region. To further this goal, the Euroregion has produced an extensive travel guide of the region on the Internet.[20] In addition to Tyrol, some of the many Euroregions that have positioned themselves as tourist regions include the Adriatic Euroregion, which has a Commission for Tourism and Culture,[21] and the Silesian Euroregion, comprising parts of Poland, Slovakia, and the Czech Republic, and which also has an official tourism initiative
- Room 1 = group 2147
- Room 2 = group 2148
- Room 3 = group 2149
- Room 4= group 2150
Tasks - Choose one region in Uzb
- You need to act as DMO
- List tourist destination
- What kind of tourism would you develop there?
- Geographical Milieus and Cultural Milieus
- Define the 5 As in the place you have chosen.
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