Xizmatini tashkil etish muammolari

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JOURNAL OF MARKETING, BUSINESS AND MANAGEMENT (JMBM) 
www.jmbm.uz VOLUME 1, ISSUE 2 (April) ISSN: 2181-3000 
Page 68 
KICHIK BIZNES SUB’YEKTLARI FAOLIYATIDA MARKETING 
XIZMATINI TASHKIL ETISH MUAMMOLARI
 
Xolmamatov D.H. 
SamISI Marketing kafedrasi dotsenti, PhD 
e-mail: 
[e-mail]
  
Ximmatova B.B. 
SamISI, MR-118 guruh talabasi
 
Annotasiya: 2022 — 2026 yillarga mo’ljallangan Yangi O’zbekistonning 
taraqqiyot strategiyasining muhim maqsadlaridan biri sifatida tadbirkorlik faoliyatini 
tashkil qilish va doimiy daromad manbalarini shakllantirish uchun sharoitlar yaratish, 
xususiy sektorning yalpi ichki mahsulotdagi ulushini 80 foizga va eksportdagi 
ulushini 60 foizga yetkazish belgilangan. Bu maqsadga erishishda kichik biznes 
subyektlari faoliyatida marketing xizmatini tashkil etish muammolari dolzarb 
bo’lmoqda. Mazkur maqolada kichik biznes subyektlari faoliyatida marketing 
xizmatini tashkil etish muammolari yoritilgan. 
Abstract: One of the key goals of the New Uzbekistan Development Strategy 
for 2022-2026 is to create conditions for entrepreneurship and sustainable sources of 
income, to increase the share of the private sector in GDP to 80% and exports to 
60%. To achieve this goal, the problem of organizing marketing services in the 
activities of small businesses is becoming more urgent. This article discusses the 
problems of organizing marketing services in the activities of small businesses. 
Kalit so’zlar: kichik biznes, marketing xizmati, marketing kompleksi, 
mahsulot, narx, siljitish, yetkazib berish, partizancha marketing, marketing 
tadqiqotlari. 
Keywords: small business, marketing service, marketing complex, product, 
price, promotion, delivery, guerrilla marketing, marketing research.