3.2 After reading the text in 3.2, fill in the missing words
Although a corporation is owned by many people, it is treated by the law as if it were a (1)____________________. A corporation can make (2)_____________________, pay taxes, and own (3)_____________. (4)_____________________ represents ownership in the corporation and a right to a portion of the (5) ___________________ and ________________ of the company. To register a corporation, the owners must file an (6) _______ _______ _______ application. If it is approved, the state will issue a (7) __________ __________, which is a license to do business. Stockholders who own (8) ____ ______ __________ have voting rights in the corporation. However, unlike owners of (9) __________ __________, they are not guaranteed a dividend nor do they have first claim on corporate assets. A corporation must also select a (10) _______ _______ _______ and establish the (11)_____________________, or set of rules, in order to operate. Two major advantages of a corporation are (12) _________ __________ for debts and the fact that it can continue (13)_____________________. Disadvantages are that (14) __________ __________ is often slow and complicated because of the levels of management involved and that corporations often pay several kinds of (15)________ on profits and income
Task 4
4.2 Complete each explanation with a pair of words from the box. The words may not be in the right order.
agent / broker promotion/ advertising client / customer
brochure / catalogue commercial / spot sponsorship/ endorsement
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1. To refer to a buyer, the word __________ is more common where there is a standard product, and in shops and restaurants. The word_____________is more
common in the service sector and where there is a degree of personalization.
2. A list of everything that a company sells is called a _______________. If it has lots of colour pictures and looks like a small magazine it is more likely to be called a _________________. The former may have prices as well, the latter would not.
3. A general word that means 'the process of attracting people's attention to a product' is _________________ . One specific example of this is_____________, which refers to text and images and sound in media such as television, newspapers, billboards and the Internet.
4. An advertisement on television, radio or film is called a _____________. An informal word with the same meaning is _____________.
5. _______________is when a celebrity uses a certain product as a way of promoting it._____________ is the activity of giving financial support to a sports or cultural event.
6. Both words mean 'a person who does business on behalf
of another company'. The word ______________ is used where there is a long-term relationship, whereas the word ____________is more common for individual transactions (eg stocks).
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