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Agricultural Marketing: Definition, Characteristics, Types, Functions and Measures
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Everything you need to know about agricultural marketing. Agricultural marketing comprises marketing of food grain, commercial crops, plantation crops, horticultural produce and semi-processed products.
Agricultural Marketing is a process which starts with a decision to produce a saleable farm commodity, and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and include pre- and post-harvest operations viz., assembling, grading, storage, transportation and distribution.
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1. Definition of Agricultural Marketing 2. Characteristics of Agricultural Marketing 3. Classification 4. Types 5. Functions 6. Foreign Trade 7. Basic Facilities
8. Pre-Requisites 9. Need for Trained Personnel 10. Agricultural Research 11. Steps Taken for Improvisation 12. Defects 13. Measures.
Agricultural Marketing: Definition, Characteristics, Classification, Types, Functions, Research, Defects and Measures
Contents:

1. 
   Definition of Agricultural Marketing
   
2. 
   Characteristics of Agricultural Marketing
   
3. 
   Classification of Agricultural Marketing
   
4. 
   Types of Agricultural Marketing
   
5. 
   Functions of Agricultural Marketing
   
6. 
   Foreign Trades of Agricultural Products
   
7. 
   Basic Facilities Needed for Agricultural Marketing
   
8. 
   Pre-Requisites for Effective Agricultural Marketing
   
9. 
   Need for Trained Personnel in Agricultural Marketing
   
10. 
    Agricultural Research in Agricultural Marketing
    
11. 
    Steps Taken for Improvising Agricultural Marketing
    
12. 
    Defects of Agricultural Marketing
    
13. 
    Measures for Correcting the Defects in Agricultural Marketing