Emotional Advertising Appeals Appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke

Emotional Advertising Appeals
Appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke action.
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 Personal Appeal
This print ad by Gillette not only uses mixed media to catch attention (spy those sandpaper swatches incorporated into the ad), but also appeals to personal concerns of fathers.
The ad states that research shows how important skin-to-skin contact is for infants, and questions what kind of razor-smooth finish they want to share. While the ad is directed at new fathers, those without children will still understand the message.
Social Appeal
People are motivated by what others are doing. In this IKEA ad, there's a clear reference to the insanely popular TV show Game of Thrones. This year, the head costume designer for the show revealed how Jon Snow's cape is actually made from affordable IKEA rugs.
The ads appeals to consumers' need to feel part of something or included: Even the Game of Thrones tries to stay within budget by shopping at IKEA, like everyone else.
Humor Appeal
Humor can bring relief to what might otherwise be a mundane and expected ad. The right type of humor will grab attention for organic engagement from your audience.
It's important to note that humor can also be risky, so businesses really have to know themselves and their audience before committing to something that could bring negative attention should there be a misunderstanding.
Virgin Mobile is always pushing the boundaries with sexually-charged jokes, and this bus humor is right up their advertising alley.
Fear Appeal
Using strong visuals, ads can draw on hidden fears. Some ads draw on personal fears, while others draw on a sense of loss. In this graphic ad, fear of losing something awesome may motivate people to take action and help save the forests.