Media Giants and Cross-Media Activities: a world of Blurred Media Boundaries

Media Giants and Cross-Media Activities: A World of Blurred Media Boundaries

2129-group Normurodova Shahzoda

Plan of the Lesson

• 1.Introduction
• 2.Media giants
• 3. Cross-media activities
• 4.A World of Blurred Media Boundaries

•

Introduction

• T. explains new atopic by demonstrating the slides to Ss
• T. distributes the printed definitions to match them with the logos
• 1. What is media giants?
• 2. The firms that dominate the world
• 3. Commercial systems and media industries

•4. Cross media campaign

Firstly, what is the media giant? What does it means?
Which firms are the biggest in the world?

Media Giants

• The global media system is now dominated by a first tier of nine giant firms. The five largest are Time Warner (1997 sales: $24 billion), Disney ($22 billion), Bertelsmann ($15 billion), Viacom ($13 billion), and Rupert Murdoch’s News Corporation ($11 billion). Besides needing global scope to compete, the rules of thumb for global media giants are twofold: First, get bigger so you dominate markets and your competition can’t buy you out. Firms like Disney and Time Warner have almost tripled in size this decade

Giant firms;
1.Comcast (CMCSA)
2.Walt Disney(Dis)
3.AT&T (T )
4.Paramount Global (PARA )
5.Sony (SONY )
6.Fox (FOX )
Secondly, What is cross media activity?
What does it mean?

Cross Media

• What are cross-media concept ideas? Cross-media concept ideas are also known as multichannel publishing. In this kind of publishing, we do cross promotion, in which we commit to doing something outside of traditional publishing newspapers, for example. As a rule, they also make their print edition available to their readers online on the Internet. In the vast majority of cases, you can read the same content online as in the print version of a newspaper. But very often there is also additional information on a current topic

And finally about
A world of blurred boundaries

A World of Blurred Media Boundaries

Blurring Boundaries is an exploration of the changing dynamics in the relationships between people and brands caused by technology. Blurring Boundaries means people are becoming more like brands, and brands are becoming more like people. To maintain a purposeful relationship with their customers, brands owners need to develop new communication strategies grounded in a clear understanding of their purpose, differentiation and personality as well as engagement principles that take into account the different challenges rapidly evolving technology presents.