Unit 1: Business and the Business Environment Assignment Brief 2

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AAB Business and the Business Environment Assignment 2

Unit 1: Business and the Business Environment
Assignment Brief 2

Programme Title:

Pearson BTEC Level 4 Higher Nationals in Business

Unit Number and

Unit 1: Business and the Business Environment

Academic Year


Unit Tutor

Shokhrukh Talipov

Assignment Title

Environmental Business Audit Presentation

Issue Date


Submission Date


Submission format

  • This is a group work. Groups include 4 students. Submission is in the form of a 15-minute oral presentation and five minutes for questions.

  • The presentation slides for the findings should be submitted in .pdf form by group representative.

  • You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate.

  • Your research should be referenced using the Harvard referencing system.

  • Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.

  • The recommended word limit is 1,000–1,500 words, including speaker notes, although you will not be penalised for going under or exceeding the total word limit.

Unit Learning Outcomes

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.

LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.

Transferable skills and competencies developed

• Analytical skills to conduct own analysis in order to draw conclusions.
• Providing information based on collation, analysis and interpretation of data.

• Creative thinking for presenting information and data in a simplified and informative manner.

Digital skills, using different software applications to visually present information and data concisely.

• Communicating effectively in all forms, written, visual and oral, for operating efficiently in the international business environment.

Vocational scenario
In your role as Junior Marketing Analytics, you have completed the industry insight analysis and your line manager has now given you another project. This is to complete research into the external and internal business environment. Whole Foods Market, multinational supermarket chain is looking to expand their distribution channels to include both e-commerce players (for example Walmart, Costco) and physical retailers (for example Sprouts Farmers Market, Kroger, The Fresh Market). To enable the company to make any strategic decisions, they need you to present a business case to the leadership team.

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