석사학위논문 Study on Customer Satisfaction of Online Shopping in Uzbekistan


H5) There is an essential connection between Website design and Perceived ease of use


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25.06 Thesis

H5) There is an essential connection between Website design and Perceived ease of use.

    1. Security

Privacy and security of the data will always be top security measures that any organization takes care (James Lyne et al., 2004). We are now living in a world, where all type of information is maintained in a digital or a cyber form. Social networking sites(SNS) support a space where users feel safe as they communicate with their friends and family members. Today more than 60 percent of total commercial transactions are done online, so this field required a high quality of security for transparent and best transactions (Sophos et al., 2012). Not only social networking but also during bank transactions a person must take all the required security measures. Security precautions also can save you money and maybe even preserve your business (Margaret Tan et al, 2004). Giving shoppers confidence that their credit-card information and personal details will be safe in your hands can make them more apt to make a purchase and become a regular customer.


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